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Sparloop
BY
Gunilla Klingberg

For the past couple of years she (Klingberg) has been manipulating logotypes. Not those of global corporations, or the expensive and exclusive ones, but rather those representing one of the less glamorous, mundane activities of everyday life – grocery shopping.

Klingberg has painted the distorted logotypes of low-price supermarket chains directly on the gallery wall, and they have appeared as enormous mandala-like patterns on a series of billboards. Continuing this theme, she has now produced a series of video animations (four to date) entitled Spar Loop, a collection of logotypes of ubiquitous supermarkets as the Dutch Spar and the Swiss Pick Pay.

/Karen Dimond

Keywords Animation
Aspect ratio 1.33:1 (4:3)
Prod. format Generic SD-video
Duration 00:11:47
Language No dialogue
Color Color
Year 2001
Latest screening Nov 10, 2022
Apr 24, 2018
Jun 8, 2002
Feb 1, 2002
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About the artist

Gunilla Klingberg

Born in 1966 in Stockholm, Sweden, where she still lives and works.

Gunilla Klingberg graduated from Konstfack (University College of Arts, Crafts, and Design), Department of sculpture, in 1997. Her recent artwork includes Public Art commissions in Stockholm, Sweden, BURRARD PLACE, Vancouver, Canada, UIT Arctic University, Tromsø, Norway, and Maker Maxity at BKC Mumbai, India, among others. Her exhibitions also include NOT A SINGLE STORY, WANÅS KONST, Sweden. With Peter Geschwind. Curators Elisabeth Millqvist and Mattias Givell. ART ENCOUNTERS BIENNIAL 2019, Timisoara, Romania. Curators Maria Lind and Anca Rujoiu. SALE IT WITH FLOWERS, The Museum of Art and History of Neuchâtel, Switzerland. Curator Arthur de Pury.

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